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24 Sep 2010 | Press Release
How do you explain serious illness to a child?Or why someone behaves in a way that seems strange or confusing?
Everyday ailments, like colds and coughs, chickenpox and headaches, are easy. They may be painful, itchy or annoying, but you take a little medicine to feel better and they quickly pass. OKIDO tackled Bugs and Microscopic things in issue 5 and we hope it was funny, informative and simple to understand. But what about when things are more serious or complex? When you really don't know how to explain a condition to your child that may have a far wider impact on all your lives? Or something that just makes you feel uncomfortable to talk about?
Well now there's MEDIKIDZ, a lively range of visually stimulating comics that aim to help kids learn about health and disease in an exciting. positive and non-threatening way.
The Medikidz are a group of cartoon characters that live on the planet Mediland, which is shaped like the human body. These medical superheroes take children on an adventure in each themed edition, which helps to explain the chosen medical condition. These conditions range from Food Allergies, Autism and Epilepsy, to cancer and HIV.
Medikidz tackles straightforward questions like "Why do people lose their hair when they are getting treatment for cancer?" and "will it grow back?".
But the comics also look at some far more complex questions, using language that is easy to understand without being patronising.
Setting these issues within the framework of a story that children can relate to, as well as taking them on a fantastic voyage, means that the information has a good chance of sticking.
A team of doctors create the stories so the content is always accurate, as well as entertaining.
By removing the fear of the unknown, Medikidz empowers children with information and encourages them to question and learn about the disease or condition that they or a family member or friend might be suffering from.
These comics are perfect for 7 years upwards; my 9 and 12 year-olds were initially sceptical but then they were gripped, and really seemed to grasp the concepts they were presented with.
Perhaps most important of all, by normalising things that sometimes make us adults feel uncomfortable or afraid, we all benefit from the clear, engaging explanations that Medikidz comics offer.
Check out the Medikidz website for games, activities and further information: http://www.medikidz.com/
Part of the proceeds from the sale of each Medikidz comic are donated to children's charity Medikidz International, set up to assist kids in developing countries with medical education and supplies.
