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05 Feb 2010 | Press Release
To mark Food Allergy and Intolerance Awareness Week and the release of; "What's up with Paulina, Medikidz explain Food Allergy", they are sending a giant medi-mad peanut into the wild streets of London! For every book they seil they will donate £1.00 to Allergy UK.
The peanut is desperate to find out about Food Allergies, so will be spotted reading the 'Medikidz explain Food Allergies' book around different hotspots of London such as London Zoo, The Tower of London, Trafalgar Square, Harrods and even the Ritz!
During the travelling, the roaming peanut will also be spotted on various different London transport methods such as Taxi, Bus and Tube.
If you see it, take a photo and upload it onto www.medikidz.com and you could win an Ipod Nano. ... of course if you don't live in London, prizeswill still be rewarded for the most creative picture of a Peanut uploaded. So get your creative hats on & good luck!
Here is their itinerary for the week:
Monday - 25th January
12:30pm - Knightsbridge - Harrods
1:30pm - Piccadilly - The Ritz - Piccadilly Circus
2:30pm - Trafalgar Square
3pm - Leicester Square
4pm - Covent Garden
Tuesday - 26th January
4:30pm - Buckingham Palace 5pm - Hyde Park comer
Wednesday - 27th January
4:30pm - London Zoo
Thursday - 28th January
4:30pm - Westminster - Houses of Parliament 4:30pm - London Eye
Friday - 29th January
4:30pm - Oxford Street