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01 Jan 2010 | Press Release
Learn About Swine Flu From the Superheroes | Family Interest Magazine

If your child learns from the TV or internet the news that swine flu can in some cases lead to serious complications, how do you explain about the illness so that they won't panic? Over 20% of H1N1 deaths have been amongst the under-14s and many more are predicted to fall ill in a second wave of the virus, so it is important that children are advised correctly on how to protect themselves.

While the swine flu vaccination programme is being expanded to include children under five, and those with asthma or underlying illness already invited to receive the jab, the majority of children are still exposed to catching the virus. In most cases, though, it will be mild and no cause for concern. "What's up with Jasmine? Medikidz explain Swine Flu" is a publication designed to reassure your child that if they take the right precautions they will lower their risk of falling ill in the first place.

Pump, Chi, Skinderella, Gastro, Axon and Abacus are the Medikidz superheroes who take the fear out of swine flu by escorting Jasmine to Mediland, a planet shaped just like the human body. During the tour, Jasmine learns how the infection occurs, along with the basic hygiene measures that she needs to follow to stop it spreading, such as how and when to use a hand gel sanitizer.

"The recent news on the swine flu virus has caused confusion and anxiety amongst children and their families," says Dr Kim Chilman-Blair, author and chief executive of Medikidz. "Our novel approach of explaining this condition to children in their own language will not only help them to understand the real facts, but will also arm them with skills to help reduce the spread of the virus."

Medikidz is the world's first multimedia education Publishing Company for children, and aims to give young people access to child-friendly information about their illness, health and treatment. It was launched when paediatric doctors Kim Chilman-Blair and Kate Hersov became increasingly frustrated with the lack of material available to help educate young people about their conditions and medicines.

In comic book form, Medikidz explains complex information in an entertaining and novel way. The publications are peer-reviewed by medical experts to ensure their accuracy. Medikidz also offers social networking on its website, allowing children affected with illness to connect with others and share their experiences in a safe and supportive environment.

Family Interest has five copies of Medikidz explain Swine Flu to give a way; please turn to page 42 for full details of how to enter the competition.