Privacy Policy and Cookies Policy

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

Details you give on this website will not be used to send unsolicited email, nor will they be sold or passed to others for this purpose, without your permission. For more information read below.


MEDIKIDZ is committed to safeguarding your privacy online. Here, we explain how personal information you give on (Site) or on any of our mobile applications that we may make available from time to time (Applications) is collected, how your personal information will be used by us and what controls you have.

This policy may change from time to time so please check back. This Policy was last updated on 18th December 2013.

These terms were last updated on 16th April 2014.



“Personal information” is information that enables us to identify you, such as your email address, name, title and address. We may collect and process the following personal information about you:

  • information such as your name, email, postal address, telephone number and date of birth;
  • in connection with our account sign-in tool, your email and password details;
  • details of any purchases or requests made by you through the Site or Application;
  • communications you send to us, for example to report a problem or submit a query;
  • information from surveys, offers and promotions that we may, from time to time run on the Site or Application, if you choose to respond or take part in them;
  • information or images that you post or volunteer in the form of comments, blogs or contributions to discussions.

You do not have to give any give personal information to us, however we may not be able to provide you with certain services if you do choose to withhold information we ask for.

Enhancements to our Site and Applications will include blogs, discussion forums and other services we provide, enabling visitors to join in and provide content. Any information you choose to share through these services on our Site and Applications will be public information and you must always take care in deciding whether to disclose personal information. For more details please visit the Site’s Terms of Use 

When you visit the Site or access or use any Application, we may also automatically collect additional information about your computer or mobile device such as the type of internet browser or device you use, any website from which you have come to the Site or Application and your IP address, (the number which identifies your computer or device on the internet) and the operating system for your computer or device, which are automatically recognised by our website. We use this information to help us provide an effective service on the Site or Application and to help us understand the different types of visitors to our Site or Application.


We use the information we collect about you to help us understand more about how our Site and Applications are used, to operate our online shop and other services and to send you communications about the Medikidz service, but only where you ask to receive news from Medikidz.

In particular we use the personal information you provide so that we can:

  • identify you when you sign-in to your account;
  • process and deliver your orders;
  • verify payments you make online;
  • provide you with information offered and which you request;
  • analyse the Site and Applications to learn how many visitors we receive and what parts are visited in order to research how to improve our content and the services we offer;
  • enabling you to share our content with others through your social media account; and
  • send you news from Medikidz if you ask for this.

If you ask to receive news from Medikidz by checking the relevant box, you are free to change your mind and tell us where you do not wish us to continue to use your information in this way by following the unsubscribe instructions on our communications to you or by contacting us using the ‘Contacting Medikidz’ details at the end of this Policy.

Enhancements to our Site and Applications will mean that we [will] also use your information to handle or reply to you about any comment you submit on blogs, discussion forums and other services we provide.


From time to time we may use agents or contractors to help us in providing the services we offer through the Site or Applications such as in hosting our website or processing transactions and fulfilling requests. Our agents and contractors will only use your information on our behalf, and only to the extent necessary to perform their functions for us.

We may disclose your information if we are legally entitled or required to do so (for example where required by law or by a court order or if we believe that this action is necessary to prevent fraud or cybercrime or to protect the Site or Application or the rights, property or personal safety of any person.

In the event that we undergo-reorganisation or are sold, your information may be transferred to that reorganised entity or purchaser.


The Site and Applications uses cookies or similar technology to collect information about your access to the Site and the services we provide and, although they do identify a user’s computer, they do not, of themselves, personally identify users.

Cookies are pieces of information that include a unique reference code that a website transfers to your computer or mobile device to store and sometimes track information about you. A number of cookies we use will last only for the duration of your session on our Site or Application and expire when you end your session and close your browser. Other cookies are used to remember you when you return to the Site or Application and last for longer.

We use cookies for the following reasons:

Necessary session management

  • we use a cookie for the duration of your session on our Site to manage your login session so you can move easily from one page to another within the Site and so that your page requests are loaded in smooth and secure manner; and
  • to remember any products you select in our online store so that these can then be presented to you in your shopping cart and we can link your purchase to you.


  • we use a cookie to remember that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site.


  • Where you are not registered with the Site and select a product to your shopping cart but do not complete the purchase, we use a cookie to remember your selection for 30 days and show this selection in the shopping cart when you revisit the site.
  • If you select that MediKidz remember your login details, we use a cookie to encrypt and securely store this preference for 30 days. Where you return to the Site within this time frame, we can and perform a secure lookup and provide an automatic welcome message for your login.

In addition to cookies, we may use similar technology known as web beacons in respect of your use of the Site. These are small image files that may be placed by us in respect of your use of the Site or within the body of our newsletters so we can read a cookie we use and understand which parts of the Site are visited or whether particular content is of interest.

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on the Site you may not be able to take full advantage of the Site if you do so.


If you provided your email or mobile number to us and opted in we will send you regular information about MEDIKIDZ. You may opt out of this at any time by following the unsubscribe instructions in each email or SMS.

We will not use your personally identifiable information for any purpose other than delivering the website or Applications to you, except where previously agreed with you.

We do not sell, trade or rent the information we get from you on this site to others for marketing purposes.


Where there are links on our site to other sites, the content of those linked sites is not covered by this privacy policy. We do not have responsibility or liability for the content of these sites, or their use of information which you may supply them.


Protecting the safety of children when they use the internet is very important to us. Children must first get their parent or guardian’s permission before accessing the Site or any Application or before sending personal information to us or to anyone else.


Unfortunately no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, MEDIKIDZ cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Information submitted to MEDIKIDZ over this website is unprotected until it reaches us. Once we receive your transmission, we make our best effort to ensure it is safeguarded on our systems. We have security measures in place to attempt to protect against loss, misuse and alteration of personal information under our control. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it.

Where you provide payment details, these will be encrypted using Secure Sockets Layer (SSL) technology or made through our payment solutions provider who operates a secure server to process payment details, encrypting your payment card details and authorising payment. Information you provide to our payment services provider is not within our control and is subject to their own privacy policy and terms and conditions.


Information you submit via the Site or Application is sent to and stored on secure servers in the United Kingdom. However in the event that one or more of our servers are from time to time located in a country outside the European Economic Area (EEA) or one of our agents or contractors is located outside the EEA your details may be transferred outside the EEA. If we transfer your information in this way, we will take all steps to ensure that your privacy rights continue to be protected.


By using our website you consent to the collection and use of the information you provide to us in accordance with the contents of this Policy.


The accuracy of your individual identifying information is important to MEDIKIDZ. If you change your email address or if information we hold is inaccurate or out of date, please email us.

You can also ask us to give you a copy of the personal information about you held by us. On request we will provide you with a copy of this information. We may charge a small fee where this is permitted by law.

As mentioned above, you have a right to change your mind about continuing to receive Medikidz news where you previously asked to receive these communications from us. Please send any questions, requests comments or concerns to or write to Customer Services, Medikidz Limited, 25 North Row, London, WK1 6DJ, UK.

Cookie Use Table

Use of cookies by Medikidz

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
The table below explains the cookies we use and why.

Cookie Name Purpose
Cookie Preference MedikidzCookies This cookie is used to remember a user’s choice about cookies on the Medikidz website. If users select ‘proceed’ the cookie value is update to ‘True’.
General Session Management _session_id_shopify_visit_shopify_uniqcart_secure_session_idstorefront_digestPinterestcurrencies.js

One or both of these cookies may be set for the duration of a user’s session on the Medikidz website to manage a user’s login session to allow users to move around the Medikidz website so that a user’s page requests are loaded in a smooth and secure manner and so that products in the Medikidz website online store are remembered and linked to that user.Medikidz Webshop utilises cookies for the following purposes:Allows Shopify to store information about your session (referrer, landing page, etc..)Used by our internal stats tracker to record the number of visits to the shopCounts the number of visits to a store by a single customerStores information about the contents of your cartStores session information for the checkout processIf the shop has a password, this is used to determine if the current visitor has access

Assign correct currency for region

Remembers user details for the review service on the webshop

Analytics Google Analyticsci_session This cookie is used to remember if a user has visited the Medikidz website before. This cookie is set on at arrival in the shopping cart on the Medikidz website. Click here for an overview of privacy at Google
Remember me This cookies is used to remember a user if they select to be remembered
Advert DoubleClick Utilised to direct relevant prodcuts related to customer search on the medikidz webshop

Most web browsers allow some control of most cookies through the browser settings.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics visit: